How MrBeast is Building a $100 Billion Brand

Author

Startup Rabbithole
May 12, 2023

Let’s get to the point and do the math:

In order to build a $100B brand, MrBeast has to build a portfolio of businesses in his empire that collectively generate at least $10 billion in revenue a year.

This is valuing MrBeast at a 10x multiple ($10 billion * 10 = $100 billion).

If any venture investor had a chance to invest in MrBeast, they probably would — and they would to do it at a premium. Assuming there is some flexibility here, MrBeast may be able to get to a $100 billion valuation with less revenue.

Here is why MrBeast will build a $100 Billion Brand:

1. MrBeast continues to have exponential customer growth:

MrBeast’s YouTube brand continues to have exponential customer growth: he gained 9.2 million subscribers in 30 days. No other creative brand in history has done such numbers. As of May 2023, he is the most subscribed individual YouTuber.

2. MrBeast is just getting started — he just turned 25:

MrBeast just turned 25 in May 2023. When it comes to YouTube, Jimmy is the closest thing to a mix of Elon Musk and Steve Jobs. He has the executional prowess of Elon Musk and visionary capabilities of Steve Jobs.

The challenge in building successful products today most often is about distribution. MrBeast already has a distribution network that spans multiple social networks and countries.

Imagine if Elon Musk or Steve Jobs had 150 million followers or customers at the age of 25. MrBeast’s constant desire to learn and to continue to grow will only compound over time.

He is only 25 years old. He has decades of execution left and time to build businesses.

3. MrBeast is taking over internationally:

MrBeast has an awareness of and is constantly thinking about international markets.

You often do not hear about YouTubers talking about their strategies for building viewership in other countries.

MrBeast is thinking on another level. He is thinking in decades and planning for the future of his content strategy.

4. MrBeast reinvests everything into the business:

MrBeast reinvests almost everything into his business.

He keeps his personal expenses low and deeply cares more about the startup journey.

5. MrBeast is obsessive about constant experimentation:

MrBeast has the hunger for success and learning. He used to spend hours a day on experimentation: he has never been afraid to try something new and just “figure it out.”

''I was obsessed with Youtube'' - MrBeast on Joe Rogan Podcast

You can watch the full episode on Spotify - https://spoti.fi/3anAB12Subscribe & thanks for watching.·IF YOU ARE BORED·●Bill Burr & Joe discuss videogames - h...

www.youtube.com/watch?v=CA0frFbadfA&ab_channel=Bits

6. MrBeast has had major incumbent adoption:

MrBeast has partnered with and garnered support from major incumbents. He has shown up in a Super Bowl Ad, won awards on Nickelodeon, garnered the support of Elon Musk on Twitter, had his sweater appear on the All In Podcast, had a multitude of LinkedIn posts on his content, been on podcasts with almost every major creator, and more.

7. MrBeast values creators as collaborators, not competitors:

MrBeast is a competitive creator — he is always competing with himself to out-do his previous content. Where he stands apart in history as an influencer is that he is a collaborator.

He is a collaborator first, competitor second. He collaborated with all kinds of creators and audiences. His appeal involves both kids and adults, as well as those in different countries.

8. MrBeast has a portfolio of consumer brands:

MrBeast has just started with his portfolio of consumer brands, from MrBeast Burger to Feastables.

MrBeast burger has rapidly become one of the most popular burger brands in the world. Additionally, MrBeast’s Feastables has quickly become a popular chocolate bar brand.

How many 25 year olds do you know have 150 million subscribers, sold 1 million burgers in 3 months, and generated $10 million in revenue from a new chocolate bar brand? If anyone can get to $100 billion, MrBeast will — and he is on the path to getting there.

These two brands are just a sneak peak of the many brands MrBeast will grow and own over time.

Here is how MrBeast will build a $100 Billion Brand:

1. MrBeast will continue to grow his portfolio of brands and create spin-off brands:

MrBeast has three core brands right now: his social media network, MrBeast Burger, and Feastables. He will enable brand creation through his social media network and continue to build on top of existing brands.

MrBeast will continue to disrupt and collaborate with existing incumbents by creating niche-specific brands for his audience. Once his audiences adapt his brands, he will expand them to the mainstream and continue to develop them over time.

MrBeast is also a master of delegation. He will continue to delegate as he scales, trusting those around him to execute on a shared vision that he will help craft.

2. MrBeast will go Hollywood:

MrBeast will likely create exclusive content on streaming platforms, partnering with the likes of Netflix and Amazon Prime. The audience he brings and the ambition he has will pair together to create a perfect combination for streaming platforms.

And once he gets his own TV shows — he will also start to launch his own long-form movies. MrBeast is a constant experimenter and has the desire to try long form movies one day.

The benefit of these platforms is that these platforms will pay for production costs — his largest expense for making YouTube videos today. If he can create exclusive content that does not require him to pay for production costs, he will consider it at some point and double down on this content to expand his reach further.

3. MrBeast will create a digital real estate empire (and potentially a physical real estate empire):

MrBeast will use his brands to create timeless assets and create a digital real estate empire on the internet. He will have his digital assets continuously grow over time and provide revenue for the brand over time.

MrBeast will likely monetize the digital products and communities he creates into the future to further expand his digital real estate. And who knows? He may even buy physical real estate one day to diversify his cash flows and continue to improve his asset exposure.

4. MrBeast will start his own software company, and this will be the continuation of his legacy in the creator space:

MrBeast already has been giving out his words of wisdom for free on the internet for a long time now. If you want to learn his growth strategies, they are in this article and on YouTube all for free. MrBeast wants to empower the next generation of content creators. I believe he will continue to achieve this through his own software company.

MrBeast will continue to build his existing portfolio of companies. He has a passion for helping the creators of today and tomorrow on the internet. I believe MrBeast will start a software company around creators, specifically helping brands grow on the internet and empowering them to monetize their content.

MrBeast has the partnerships, the funding, the vision, and the execution capabilities to create a software company. The ace up his sleeve will be a product related to the creator economy.

5. MrBeast will start his own fund and become a private equity investor:

MrBeast will continue to build on his ability to empower the next generation of creators. He can achieve this by taking an equity stake (or a similar form of this) in companies, startups, entrepreneurs, and creators. MrBeast can become the private equity leader of the creator economy, and ultimately, I believe he will buy brands and grow them.

He will also continue to be a trusted advisor and help other creators scale over time. Everyone wants to work with and learn from MrBeast. Everyone wants to be part of his network and create with him.

MrBeast will eventually truly become a creator-investor. In order to continue creating his greatest impact in the world, he will become a manager of capital — as he already has been with his own businesses.

His vision for having fun and creating the greatest impact in the world will be furthered by his ability to become a steward of capital for others. MrBeast has the eye and the strengths in order to continue crafting the vision he has for creators in the future — as well as the world.



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